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In the section on Online Business
Strategy we talked about the importance of positioning your organization in the 'business
districts' on the Internet where customers, looking for the type of products and services offered
by your company, converge.
One of the ways to get this prime spot on the Internet is through Search
Engine Optimization (SEO) of targeted KEYWORDS on your website.
There are 2 aspects of SEO -
- Onpage SEO - is all about following SEO best practices
while designing your website. It is to do with having the right keyword density and keyword
theming on each page, structuring the webpage with search engine friendly tags, meta tags and
naming conventions, webpage linking techniques, among a host of other techniques.
A website designed with a well executed onpage SEO, gets off the block
extremely quickly and is indexed by the search engines in record time, thereby positioning your
website for its prime spot on the Internet.
- Offpage SEO - is primarily about website promotion,
through back-linking from other related websites, creating a 'buzz' about your website through
social networking, Web 2.0 properties, social bookmarketing, RSS feeds, video marketing
etc.
At Ciara Corporation we have the expertise to create an SEO website for your
business. We are constantly on track with the changes in search engine algorithms that determe the
success of our SEO practices.
Please click on the links below to visit the respective sections.
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